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Weekend Update | April 4-5

Updated: Nov 11, 2020

Hello, Monday! From everyone at the Proof team, we hope you had a relaxing and enjoyable weekend.

Another week means new updates and news for us. Here are some of the highlights and most notable articles from the weekend, as well as some things to look forward to this week.




  • Chattanooga Tent Company to help provide shelter; triage areas at local hospitals.

  • Chattanooga Ballet Offers Free Classes Online

  • continues to grow and reach service industry workers across the nation!


April 6, 2 p.m., Online Advertising Grants and Programs for Small Businesses

Kelsi Bell, Sarah Yoube and Andrew Barber with the Johnson Group discuss online advertising grants and programs for small businesses.

April 7, 10 a.m., The Financial Impact of COVID-19 on Individuals

Jennifer Harper, Bridge Financial Services, discusses the financial impact of COVID-19 on individuals.

April 8, 2 p.m., COVID 19 Financial Resources for Small Businesses - Panel Discussion

Lynn Chesnutt, Tennessee Small Business Development Center; Jermaine Freeman, City of Chattanooga and Meagan Jones, Community Foundation discuss SBA Loans, City grants, Resilience Funds for nonprofits and more. This panel will be moderated by Marcus Shaw, Co.Lab.

Monday, April 6: Retail Leases and Tenant Rights

Cindy McLoughlin (JBF Trustee) and Richard Mirliss of CohnReznick will review universal rules about common retail leases for restaurants; what hospitality or food business tenant rights you may be able to invoke during this period of interruption; suggestions on how to negotiate with your landlord; and most importantly, ideas on how to restart operations post-COVID-19. Register here.

Tuesday, April 7: HR Roadmap and Employee Welfare during COVID-19

Sarah Diehl, founder and principal of Empowered Hospitality, will discuss human resources best practices in the wake of COVID-19 from both an employer and employee perspective. Topics will include: staff and compensation reductions, benefits, unemployment, resources and relief funds for employees, and communication best practices. Register here.

Wednesday, April 8: The Facts on SNAP and Food Access Programs

Ellen Vollinger of the Food Research & Action Center will provide a clear overview of, and easy to follow instructions on how to apply for, food assistance programs. Even if you’ve never qualified before, you or someone you know may be eligible now. We will cover SNAP, the Restaurant Meal Program, USDA-FNS waivers, and where to find more information on state-based resources. We will also discuss how restaurants are winning paid contracts to feed those in need. Register here.

Thursday, April 9: TikTok and Content Cooking for Chefs

Chef Monti Carlo, co-founder of and chef Matt Broussard (@acooknamedmatt) will dish on all things TikTok and cooking for content. In this webinar you will learn: what is TikTok and what makes it unique; strategies for building your culinary media brand; equipment you need to get started making high-quality cooking videos; a breakdown of buzzwords like “hashtag challenge” and “brand takeover”; and much more. Register here.

Friday, April 10: Spirited Conversation—Tasting Rooms to Retail Shops

Ann Marshall (WEL 2018) and Scott Blackwell of Highwire Distilling will discuss pivoting tasting rooms to retail sites, and best practices on bottle distribution as home delivery services like Drizly and Bevvie soar. Expect a spirited conversation on how you can survive and stay relevant during the shutdowns, followed by a Quarantini toast to craft distilleries. Register here.

And as always, our local favorites:

Monday - Attractions

Tuesday - Food and Beverage

Wednesday - Accommodations

Thursday - Culture, Heritage and Arts

Friday - All Partners


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