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Join Our CPG Mentor Network

Proof Incubator has partnered with LaunchTN to bring support and mentorship to CPG entrepreneurs. This is an opportunity to lower the barrier to entry and growth in the CPG industry. We encourage all CPG entrepreneurs to apply for this opportunity and mentors of all CPG categories to consider sharing their expertise. This includes food & beverage, apparel, beauty & cosmetics, SAAS & technology, pharmaceuticals, home goods, and more.


Click the links below to get involved and check back for updates! For questions, feel free to contact


About LaunchTN

LaunchTN is a public-private partnership that supports entrepreneurship and economic development with a
goal to make Tennessee the best state in the country for startups.

As a 501(c)3 nonprofit we are uniquely positioned to provide direct investment, while also supporting
collaboration among founders, investors, researchers, private sector institutions and government. We foster
entrepreneurship, technology advancement and workforce development through capital access,
commercialization, mentorship, marketing and partnerships.

Operates with Support

Go from Recipe to Retail in 60 Days!

Learn how to use the launch process that leads to landing your products on national shelves...

Do you have a CPG Launch plan? Better Question: Do you even know where to begin with the consumer goods industry? 

In case you don’t, here is a quick little heads up…

Consumer Goods is all about one thing: Building a sustainable business, not just a product. A well thought out plan is usually the difference between success and failure. A blueprint to success will not only help launch, but will help you bring your products to life on the shelf. More importantly…

This workbook allows you to fully flesh out your business so that your products can land in Whole Foods!

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What’s Included:

  • An Entrepreneur's Guide to Consumer Goods

  • 5 Core Chapters
    Launch and scale with confidence for just $29.

  • Over 70 Pages of “How To’s”

  • 11 Types of Analysis to Improve Costs & Production

  • Each chapter was designed with over 20+ years of experience experts giving their best advice & tactics that they use to run and operate their businesses.


About Proof

Proof is a resource center for food & beverage entrepreneurs, including independent restaurant owners, full service catering companies, food trucks & carts, bakeries, and commissary kitchens.

Proof Programs are designed for busy food and beverage entrepreneurs and feature on-demand courses, industry workbooks, resources & templates library, and 1:1 coaching from expert mentors.

Proof partners with ecosystem stakeholders to cultivate diverse and dynamic food and beverage scenes in their communities and empower their entrepreneurs to build better businesses.

Learn more about Proof at

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