BUILDING + SCALING
A SUCCESSFUL CPG PRODUCT
A program designed to help you pave the path to building a successful product and business
A Program Of
Program Launch: April 4
Application Deadline: April 1 (12pm)
Are you looking to launch or grow your own consumer-packaged goods business? This program is just for you.
The Urban League offices of Greater Atlanta, Louisiana, and Philadelphia are partnering with Proof Incubator to offer support to Black business owners who are pursuing a business in this sector. The Urban League, Pepsi Co. Foundation, and Proof's team are committed to helping guide entrepreneurs to building a successful product and business foundation.
This program is designed to help you gain the tools and confidence you need to succeed in the critical areas of your business.
PRODUCTION + FULFILLMENT
Learn what options to consider for starting up production, warehousing, and distributing your product
Identify your core customer and explore modern marketing strategies to effectively reach them
Understand the true cost of your product, from production to distribution, and explore opportunities to fund your business
In this course you will not only get access to relevant, on-demand content and resources but to world-class expertise as well.
INCLUDED IN THE COURSE:
An 8-week consumer package goods 101 training program
12 weeks of e-Learning platform access with a resource library, tools, guides, templates, and videos
Access to 5 live "Office Hours" sessions where all participants are invited to speak with the Proof coaches and expert guest speakers
Up to 6 Hours of personalized 1-on-1 consulting from an industry expert
WHO SHOULD APPLY:
You have a CPG product that you have been distributing locally and want to create partnerships with wholesalers, large retailers, or a co-packer.
You are a restaurant or catering service owner who serves a unique product in house and there is demand to package and sell that product to the public.
You have expertise in creating a certain food or beverage and are committed to learning how to turn it into a business and begin distributing the product.
AN INITIATIVE OF THE
Heard Dat Kitchen
New Orleans, LA
I found that every session provided me with amazing information, and tools to utilize in growing our business.
Every session was beneficial to me and my business.
It’s given me a great sense of confidence, because now when I’m making decisions for the restaurant, I have an opinion from someone who is experienced and gone through what I am now.
Proof is an accelerator, incubator, and bar based in Chattanooga, TN. Founded and led by food and beverage industry veterans, the mission of Proof is to support owners and operators in the industry through programs, resources, and community.
Collectively the Proof team has 50+ years of experience, with expertise ranging from management training to operations to marketing (and more). To date, Proof has accelerated 60 companies through its programs.
Learn more about Proof at proofincubator.com.