FOOD & BEV
A free four-week course designed to help owners and operators in the food and beverage industry—including restaurants, consumer-packaged goods, and other food-service businesses—navigate challenges and ultimately grow.
Launch: April 30
Launch: May 17
The COVID-19 pandemic has disrupted many industries, but none have experienced more immediate effects than the food and beverage industry. Restaurants and food service businesses have especially faced challenges ranging from restrictions, employee safety and health, supply chain disruption, and more. That is why we are excited to announce the launch of the Food and Beverage Resilience program in Lebanon, produced in partnership with the City of Lebanon and Historic Lebanon.
The Food and Beverage Resilience program, powered by Proof, is a 4-week virtual course for owners and operators of restaurants, food-service, and consumer-good businesses with a focus on stabilization and growth. The course covers everything from navigating regulations, how to build and improve your financial foundation, marketing to your customers, human resources, and more.
How It Works
WEEKLY GROUP SESSIONS
The cohort connects twice a week (90 minutes each) to cover course curriculum and have open discussion
Proof’s team dedicates a minimum of 1 hour each week to coach and focus on company’s specific needs
Proof’s team provides quick exercises each week, as well as printable assets and templates, that can be implemented
Tuesdays and Thursdays // 9:30 -11 a.m. CDT
Session 1: May 18
The New Normal; Evaluating Your Company & Opportunities
Session 2: May 20
Reopening, Regulations, Risk Management
Session 3: May 25
Financial Foundation, Menu and Supply Chain
Session 4: May 27
Guest Speaker: Financial Spreadsheet Building
Session 5: June 1
Focus on People (Staff, Guests, Marketing)
Session 6: June 3
Guest Speaker: Brand Positioning & Marketing
Session 7: June 8
Leadership and Strategic Enablers
Session 8: June 10
Guest Speaker: Human Resources
Proof is an accelerator, incubator, and bar based in Chattanooga, TN. Founded and led by food and beverage industry veterans, the mission of Proof is to support owners and operators in the industry through programs, resources, and community.
Collectively the Proof team has 50+ years of experience, with expertise ranging from management training to operations to marketing (and more). To date, Proof has accelerated 60 companies through its programs.
Learn more about Proof at proofincubator.com.
Party Bites Catering
"The way the class was structured as far as dealing with the pandemic and the crisis management that followed was very impactful. This year has been a fast year for me and I knew I needed to scale and Proof coached me on how to scale properly."
Good Batch Mama
"Having the opportunity to review our operations and dissect our pain points with industry pros who have been in the business for years was an IMMENSE value add to us."
"So many things in the industry that come up are unexpected, but I knew with Proof, I had someone to call to say 'hey, this is what I’m experiencing' and ask if it’s normal and if they can help me. It’s given me a great sense of confidence, because now when I’m making decisions for the restaurant, I have an opinion from someone who is experienced and gone through what I am now."