BUILDING + SCALING 
A SUCCESSFUL CPG PRODUCT
A program designed to help entrepreneurs pave the path to building a successful product and business
Purchase and launch a Consumer Goods program for your local entrepreneurs today!

Make an impact on consumer goods entrepreneurs in your community with programs by Proof Incubator!

This program designed to help emerging consumer-packaged good brands rapidly expand their growth. The intensive program covers a spectrum of areas, including (but not limited to): finance, operations, marketing, distribution, fundraising, and growth planning. Give consumer goods entrepreneurs in your local community to grow with the hands on support of industry experts.

5 YEARS of growing and accelerating over 40 local and regional CPG companies
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PARTNER WITH PROOF TO RECEIVE:
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RESOURCE BUILDING
EXPERT BACKING
ONGOING PARTNERSHIP

Proof offers a retainer program to continue developing your food and beverage ecosystem. We can extend our partnership even beyond consumer goods to strengthen all elements of the F&B market including restaurants, management/staffing, and more!

Do you want more representation of your local businesses in grocery chains? Would you like to grow e-commerce use for local food and beverage companies? Not familiar with the ins and outs of the consumer packaged goods world? No problem, tell us your goals and our team will outline for you step by step on how to get there!

Proof prides itself in being a resource and hub to the food and beverage industry. Your entrepreneurs will have indefinite access to our resource center which we continue to make additions to in line with current changes and new challenges as they present themselves in the food and beverage industry.

This program is designed to help entrepreneurs gain the tools and confidence you need to succeed in the critical areas of your business.
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PRODUCTION + FULFILLMENT

Learn what options to consider for starting up production, warehousing, and distributing your product

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BRANDING +
MARKETING

Identify your core customer and explore modern marketing strategies to effectively reach them

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FINANCE +
FUNDING

Understand the true cost of your product, from production to distribution, and explore opportunities to fund your business

On-demand content, resources, and world-class expertise as well.
INCLUDED IN THE COURSE:
  • An 8-week consumer package goods 101 training program

  • 12 weeks of e-Learning platform access with a resource library, tools, guides, templates, and videos

  • Access to 5 live "Office Hours" sessions where all participants are invited to speak with the Proof coaches and expert guest speakers

  • Up to 6 Hours of personalized 1-on-1 consulting from an industry expert

PROGRAM BENEFITS:
  • Help support local and regional emerging brands and products

  • Create connection and access to emerging consumer industry trends

  • Foster community and innovation with your internal team

  • Contribute to your local economy and industry

  • All contributions are Tax-deductible donations to Proof Programs a 501c3 nonprofit

MEET OUR TEAM
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Michael Robinson

Co-founder

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Mia Littlejohn

Co-founder

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Kaleena Goldsworthy

Director of Programs

Shanna Lucien

Food and Beverage

Entrepreneur Coach

CPG PROGRAM ALUMNI HIGHLIGHT:
SEQUATCHIE COVE CREAMERY

Product: Farmstead cheese distributed through major retailers and food services throughout the Southeast and Northeast.

Challenges: Seasonality related challenges and fluctuating costs of sales and production, causing inconsistent cash flow. Other challenges were due to their long production cycle.

Program: The SCC team worked with proof coaches to create a new line of cheese products with a shorter production cycle and lower ingredient costs.

Sequatchie Cove Creamery was able to decrease production costs by 25 percent while increasing scalability and diversifying product mix.

Heard Dat Kitchen
New Orleans, LA

I found that every session provided me with amazing information, and tools to utilize in growing our business.

Testimonials

Martha's Kitchen
Philadelphia, PA

Every session was beneficial to me and my business.

Lil Mama's
Chattanooga, TN

It’s given me a great sense of confidence, because now when I’m making decisions for the restaurant, I have an opinion from someone who is experienced and gone through what I am now.

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POWERED BY

About Proof

Proof is an accelerator, incubator, and bar based in Chattanooga, TN. Founded and led by food and beverage industry veterans, the mission of Proof is to support owners and operators in the industry through programs, resources, and community. 

 

Collectively the Proof team has 50+ years of experience, with expertise ranging from management training to operations to marketing (and more). To date, Proof has accelerated 60 companies through its programs.

Learn more about Proof at proofincubator.com.