A eight-week course designed to help restaurant owners and operators navigate through uncertain times and build for long-term success.
Launch: August 2
The COVID-19 pandemic has disrupted many industries, but none have experienced more immediate effects than the food and beverage industry. Restaurants and food service businesses have especially faced challenges ranging from restrictions, employee safety and health, supply chain disruption, and more. That is why we are excited to announce the launch of the Restaurant Resilience program in Atlanta, produced in partnership with the SBDC Atlanta office.
The Restaurant Resilience program, powered by Proof, is an 8-week virtual course for owners and operators of restaurants and food-service businesses with a focus on stabilization and growth. The course covers everything from navigating regulations, how to build and improve your financial foundation, marketing to your customers, human resources, and more.
How It Works
Proof's e-learning platform makes it easy to absorb industry-focused content at your own pace
Unlock time with Proof’s team who dedicates a minimum of 1 hour each week to coach and focus on company’s specific needs
Proof’s team provides quick exercises each week on their platform, including printable assets and templates
WEEK 1: State of Your Business + Workforce Development
Part 1: Evaluating Your Company & Opportunities
1. The New Normal
2. Reopening, Regulations, and Risk Management
3. Operating Safely in 2021
Part 2: Workforce Development
1. Innovative staff and labor models
2. Training, staff development, and retention
3. Hiring & Recruitment of top talent
WEEK 2: Understanding Restaurant Success by the Numbers
Part 1: Financial Foundation
1. Reexamine Your Business Model
2. Understand Your Finances
3. Examine Your Menu Offerings
4. Distributors + Supply Chain
5. Review and Revise Your Items (Costs)
Part 2: Financial Basics
1. Costing Spreadsheets
2. Budgeting Overview
3. Setting Goals + Financial Targeting
WEEK 3: Key Audiences + Brand Marketing
Part 1: Focus on People
Part 2: Brand Voice Development
Guest Speakers: Andrew Holliday, Special Sauce Branding
Chris Matthews, Web Development / SEO
WEEK 4: Strategy + Leadership
Part 1: Leadership and Strategic Enablers
1. Strong Leadership
2. Financial Management
3. Effective Communication
4. Defining Your Mission + Community
Part 2: Human Resources & Legal Considerations
Guest Speaker: Dan Gilmore, Squire Strategies (HR Expert)
Proof is an accelerator, incubator, and bar based in Chattanooga, TN. Founded and led by food and beverage industry veterans, the mission of Proof is to support owners and operators in the industry through programs, resources, and community.
Collectively the Proof team has 50+ years of experience, with expertise ranging from management training to operations to marketing (and more). To date, Proof has accelerated 60 companies through its programs.
Learn more about Proof at proofincubator.com.
Party Bites Catering
"The way the class was structured as far as dealing with the pandemic and the crisis management that followed was very impactful. This year has been a fast year for me and I knew I needed to scale and Proof coached me on how to scale properly."
Good Batch Mama
"Having the opportunity to review our operations and dissect our pain points with industry pros who have been in the business for years was an IMMENSE value add to us."
"So many things in the industry that come up are unexpected, but I knew with Proof, I had someone to call to say 'hey, this is what I’m experiencing' and ask if it’s normal and if they can help me. It’s given me a great sense of confidence, because now when I’m making decisions for the restaurant, I have an opinion from someone who is experienced and gone through what I am now."