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Middle Tennessee
A eight-week course designed to help restaurant owners and operators navigate through uncertain times and build for long-term success. 
Key Date:
Launch: July 6

The COVID-19 pandemic has disrupted many industries, but none have experienced more immediate effects than the food and beverage industry. Restaurants and food service businesses have especially faced challenges ranging from restrictions, employee safety and health, supply chain disruption, and more. That is why we are excited to announce the launch of the Restaurant Resilience program in Middle Tennessee, produced in partnership with the TSBDC Murfreesboro and Nashville offices.

The Restaurant Resilience program, powered by Proof, is an 8-week virtual course for owners and operators of restaurants and food-service businesses with a focus on stabilization and growth. The course covers everything from navigating regulations, how to build and improve your financial foundation, marketing to your customers, human resources, and more.

Serving the following counties:
Cannon County ○ Coffee County ○ Rutherford County
Bedford County ○ Moore County  Lincoln County
Marshall County  Giles County ○ Maury County
Hickman County  Lewis County ○ Lawrence County
Wayne County ○ Perry County ○ Williamson County
Davidson County
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How It Works
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Proof's e-learning platform makes it easy to absorb industry-focused content at your own pace


Unlock time with Proof’s team who dedicates a minimum of 1 hour each week to coach and focus on company’s specific needs


Proof’s team provides quick exercises each week on their platform, including printable assets and templates


LIVE Session: Welcome / Kick-off

July 6, 9:30 - 10:30 a.m. CT

Week 1, Part 1:

The New Normal; Evaluating Your Company & Opportunities

Week 1, Part 2:
Reopening, Regulations, Risk Management

Week 2, Part 1
Financial Foundation, Menu and Supply Chain

Week 2, Part 2
Financial Spreadsheet Building

LIVE Session: Funding Your Business with Brightbridge Capital

July 15, 9:30 - 10:30 a.m. CT

Week 3, Part 1

Focus on People (Staff, Guests, Marketing)

LIVE Session: Marketing and Branding, Special Sauce with Andrew Holliday
July 22, 9:30 - 11:00 a.m. CT

Week 4, Part 1
Leadership and Strategic Enablers

Week 4, Part 2
Becoming a Mission Driven Establishment

LIVE Session: HR Q&A with Dan Gilmore, Squire Strategies

July 29, 9:30 - 11:00 a.m. CT

July 6

About Proof

Proof is an accelerator, incubator, and bar based in Chattanooga, TN. Founded and led by food and beverage industry veterans, the mission of Proof is to support owners and operators in the industry through programs, resources, and community. 


Collectively the Proof team has 50+ years of experience, with expertise ranging from management training to operations to marketing (and more). To date, Proof has accelerated 60 companies through its programs.

Learn more about Proof at

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Party Bites Catering

Chattanooga, TN

"The way the class was structured as far as dealing with the pandemic and the crisis management that followed was very impactful. This year has been a fast year for me and I knew I needed to scale and Proof coached me on how to scale properly."

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Good Batch Mama

Kingsport, TN

"Having the opportunity to review our operations and dissect our pain points with industry pros who have been in the business for years was an IMMENSE value add to us."


Lil Mama's

Chattanooga, TN

"So many things in the industry that come up are unexpected, but I knew with Proof, I had someone to call to say 'hey, this is what I’m experiencing' and ask if it’s normal and if they can help me. It’s given me a great sense of confidence, because now when I’m making decisions for the restaurant, I have an opinion from someone who is experienced and gone through what I am now."

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