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Providing a comprehensive understanding of modern sales strategies that integrate various channels for a seamless customer experience. 
Program Partners
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With Support From
About Launch TN

LaunchTN is a public-private partnership that supports entrepreneurship and economic development with a goal to make Tennessee the best state in the country for startups. 


The 501c3 that supports the startup ecosystem through capital, connections and commercialization.

Program Launch: Oct 24
Application Deadline: Oct 19

An eight-week experience designed to help food & beverage entrepreneurs develop a strong understanding of multiple sales channels to develop their business for sustainable growth through multiple streams of revenue. 

Giles County Chamber of Commerce is partnering with Proof Incubator to offer support to restaurant owners who are poised for growth. 

Participants will explore market analysis, consumer insights, marketing techniques, sales channels specific to the Food and Consumer Packaged Goods (CPG) industry, operational management, customer engagement strategies, data analytics, and performance measurement. The course culminates in guiding participants to develop their Omni-Channel strategy to enhance sales and customer satisfaction.

This program is designed to help you create a seamless customer experience by providing a comprehensive understanding of modern sales strategies to succeed in your business.

Improve your operations by evaluating  the strengths and weaknesses of your business model and operating structure 


Capitalize on your business' unique value to communicate with customers while learning how to use essential marketing tools to amplify and grow your business


From menu costing, to supply chain, to labor—learn how to calculate the true cost of your operation to maximize financial stability and successfully navigate funding opportunities

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Implement critical management and training tools to help build an efficient team, while establishing HR best practices and legal standards

In this course you will not only get access to relevant, on-demand content and resources but to world-class expertise as well.
1-on-1 Strategy Sessions

Proof's team will connect with you during the program to offer 1:1 feedback and guidance tailored to your unique concept and goals.

Expert Office Hours

Proof's team and network of industry specialists will provide regular Office Hours to help answer your most pressing questions in areas of finance, marketing, and more.

Live Sessions
Learn alongside your peers while interacting with industry experts in real time!

  • Tuesday, Oct 24th

  • Tuesday, Oct 31st

  • Tuesday, Nov 7th

  • Tuesday, Nov 14th

  • Tuesday, Nov 28th

  • Thursday, Nov 30th

  • Tuesday, Dec 5th

  • Thursday, Dec 7th

Live In Person Kick Off Session

Virtual Session: Sales Channels in Food + CPG

Virtual Session: Customer Experience + Engagement

Virtual Session: Data Analytics + Performance Measurement

Virtual Session: Developing and Omni-Channel Strategy

Virtual Guest Session: Andrew Holliday

Virtual Guest Session: Suprise Special Guest Expert

Live In Person Wrap Up Session

OCT 24

About Proof

Proof is an accelerator, incubator, and bar based in Chattanooga, TN. Founded and led by food and beverage industry veterans, the mission of Proof is to support owners and operators in the industry through programs, resources, and community. 


Collectively the Proof team has 50+ years of experience, with expertise ranging from management training to operations to marketing (and more). To date, Proof has accelerated 60 companies through its programs.

Learn more about Proof at

Heard Dat Kitchen
New Orleans, LA

I found that every session provided me with amazing information, and tools to utilize in growing our business.


Martha's Kitchen
Philadelphia, PA

Every session was beneficial to me and my business.

Lil Mama's
Chattanooga, TN

It’s given me a great sense of confidence, because now when I’m making decisions for the restaurant, I have an opinion from someone who is experienced and gone through what I am now.

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