A free four-week course designed to help restaurant owners and operators navigate through uncertain times and build for long-term success. 
Cohort #1:
Deadline: Jan. 15
Launch: Jan. 26
Cohort 2:
Deadline: Feb. _
Launch: March 2

The COVID-19 pandemic has disrupted many industries, but none have experienced more immediate effects than the food and beverage industry. Restaurants and food service businesses have especially faced challenges ranging from restrictions, employee safety and health, supply chain disruption, and more. That is why we are excited to announce the launch of the Restaurant Recovery program, a new program produced in partnership with Knoxville Chamber, City of Knoxville, Knoxville Entrepreneur Center, Knoxville Area Urban League, and TVA.

The Restaurant Recovery program, powered by Proof, is a 4-week virtual course for owners and operators of restaurants and foodservice businesses with a focus on stabilization and growth. The course covers everything from navigating regulations, how to build and improve your financial foundation, marketing to your customers, human resources, and more.

How It Works

The cohort connects twice a week (90 minutes each) to cover course curriculum and have open discussion


Proof’s team dedicates a minimum of 1 hour each week to coach and focus on company’s specific needs


Proof’s team provides quick exercises each week, as well as printable assets and templates, that can be implemented

Tuesdays and Thursdays // 9:30 -11 a.m. EST

Session 1: Jan. 26th
The New Normal; Evaluating Your Company & Opportunities

Session 2: Jan. 28th
Reopening, Regulations, Risk Management

Session 3: Feb. 2nd
Financial Foundation, Menu and Supply Chain

Session 4: Feb. 4th
Guest Speaker: Financial Spreadsheet Building

Session 5: Feb. 9th
Focus on People (Staff, Guests, Marketing)

Session 6: Feb. 11th
Guest Speaker: Brand Positioning & Marketing

Session 7: Feb. 16th
Leadership and Strategic Enablers

Session 8: Feb. 18th
Guest Speaker: Human Resources

Application Deadline
Jan. 15
Program Launch
Jan. 26

About Proof

Proof is an accelerator, incubator, and bar based in Chattanooga, TN. Founded and led by food and beverage industry veterans, the mission of Proof is to support owners and operators in the industry through programs, resources, and community. 


Collectively the Proof team has 50+ years of experience, with expertise ranging from management training to operations to marketing (and more). To date, Proof has accelerated 60 companies through its programs.

Learn more about Proof at